BLACK FRIDAY WEEK · EVERYTHING 100% OFF  ·  *everything was already $0.00  ·  ONE REAL DEAL UNLOCKS FRIDAY, NOV 27
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Pabst Blue Ribbon
SURPRISE. THIS WAS US ALL ALONG.

YOU BOUGHT NOTHING.
HERE'S SOMETHING REAL.

It's Black Friday week. Every other store spent it convincing you to buy things you'd forget by Sunday. We built a whole store of things nobody needs, priced them all at nothing, and kept exactly one honest thing in the building. It's cold, it's real, and on Friday it comes in pairs.

THE ONLY REAL DEAL UNLOCKS BLACK FRIDAY · NOV 27
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Claim your coupon now. It wakes up on Friday.
$0.00

saved on merchandise that never existed

0

boxes headed to your door, guaranteed

1

offer on this page that legally exists

BUY 1
GET 1 FREE12 PACK · BLACK FRIDAY ONLY
Pabst Blue Ribbon 12 pack

Buy one 12 pack.
Get one free. Really.

We're not against buying. We're against buying things nobody needs, which is most of what happens this week. So here's the one honest item in the store: a beer that costs less than it did yesterday, because the second one is on us. Name and email below, coupon in your inbox, live on Friday.

One coupon per person. Redeemable on Black Friday, November 27, only. No purchase of imaginary electronics necessary. This is the only form you filled out today that answers back.

Coupon inbound.

Check your inbox. It's dated Friday, November 27. That's the only day it works, and the only day it needs to.

Find your Walmart

Every location on this map is real. We double checked, which is more than we can say for the electronics.

Type a ZIP or tap locate. We chart every Walmart in range. The beer aisle handles the rest.
ENJOY RESPONSIBLY. MUST BE 21+.
Coupon valid on Black Friday, November 27, 2026 only, while supplies last at participating Walmart locations. One coupon per customer. Void where prohibited. Pabst Blue Ribbon is a registered trademark of Pabst Brewing Company. DIDN'T BUY is a fictional store created for this promotion. No electronics were harmed, sold or shipped.
Pabst Blue Ribbon

One last thing before the curtain.

This entire store was brought to you by Pabst Blue Ribbon. To see why, confirm you're 21 or older.